Tiger Woods' new logo has a genius hidden meaning

Tiger Woods wearing new brand Sun Day Red
(Image credit: Sun Day Red)

After splitting from Nike less than a month ago, golfer Tiger Woods has announced his new brand Sun Day Red. The fresh brand comes with a new logo design that's sleek and sophisticated, marking a new era in Woods' illustrious career. With passion as the catalyst of its design, the brand is set to be an exciting new chapter for Woods, with legacy and heart at its core. 

While the iconic Nike x Tiger Woods ads remain a staple in sports advertising, Woods' new brand announcement is a shift into a new era of independent storytelling. According to the brand's website, Woods' new venture "promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion."

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

Read more
Tiger Woods promoting new brand Sun Day Red
Puma pounces on Tiger Woods' logo design in new lawsuit
As Ever website
Meghan Markle's classy rebrand shines in its simplicity
The new Goldsmiths' Company logo featuring a contemporary illustration of a leopard's head
The new Goldsmiths' Company logo is a roaring success
WTA logo
Critics have missed the point of the WTA's "generic" rebrand
Liverpool FC logo on a textured red shiny background
Liverpool FC debuts slick new look inspired by iconic mascot
New Mazda logo
Mazda's new logo is a masterclass in unfussy design
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
GIMP logo on a gradient background
After 20 years, GIMP could finally be the free Photoshop alternative I hoped for
MacBook deals
Save $600 on a MacBook Pro with my pick of the best three Mac deals right now
Yahoo billboard
Yahoo's tsunami billboard is all kinds of horrifying
A screenshot from a video presenting Mythica Open Source Library
Mythica's open-source platform allows anyone to use these two studios' assets for game development
Images from the making of Ubisoft Brazil Assassin's Creed Shadows advert
This hilarious Assassin’s Creed Shadows ad is giving me Power Rangers vibes
A screenshot from a Unity sizzle reel
Unity 6 goes all-in on AI for future updates - and extends platform support