Why The Traitors UK's visual identity is so brilliant

The Traitors UK branding in use - on an envelope seal, the app on a phone screen, on some flags
(Image credit: BBC)

Everyone's talking about The Traitors at the moment. Both the UK and US versions of the murder mystery game have their season two finales tomorrow (Friday 26 January) and here at Creative Bloq, we're all absolutely hooked on the UK version.

Aside from gleefully watching all the backstabbing, part of the enjoyment of the show is its visual feel. The UK version has a strong, cohesive visual identity. There's a gothic feel to it, with the creepy owl, the dark cloaks and the Scottish castle, and there's also a clear visual language that runs from everything from the simple yet effective logo with its extended stems and hooded figure (is it just me who thinks it's Claudia Winkleman?), to the app icon (Claudia?) to the design of the letters, and seal on the envelopes they're sent in. All this adds to the chilling feeling of high stakes drama, and, I'd argue, helps keep the audience interested.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. 

Read more
Squid Game
Squid Game is actually a brilliant lesson in brand design
Lumon logo from Apple TV's Severance
Why Severance’s Lumon logo is the perfect pastiche of corporate design
Mark looks at a crystal cube from Lumon in Severance
Why prop design is so important in Apple TV's Severance
Oatly
The best rebrands of the 2010s, chosen by experts
Meghan Markle As Ever
Everyone loves to hate Meghan Markle's branding – but her approach is better than you think
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
Latest in Branding
Monotype quiz
What's your type? Take this font quiz to find your soulmate
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Between the Lines
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting
Clippers logos old vs new
New LA Clippers logo is an instant classic
Reddit rebrand
'Help us clean up... that was the assignment': How we made Reddit's new identity
Rockstar energy drink
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics
Latest in News
A screenshot from a Unity sizzle reel
Unity 6 goes all-in on AI for future updates - and extends platform support
AI-generated image from Ark: Aquatica trailer
Terrible AI-generated Ark: Aquatica trailer leaves gamers bewildered
Best Buy Tech Fest Sale
Forget Amazon's Spring Sale, Best Buy's Tech Fest has amazing prices on tablets and phones
Jaguar logo
Rebrand vs refresh: Why brands should hold fire on launching a whole new identity
Hitachi rebrand
Hitachi means business with bold new visual identity
A billboard advert at GDC 2025 for Revenge of Savage Planet
Savage GDC 2025 billboard ad is revenge for Google Stadia layoffs