Subway drops its logo in bold new billboard

Subway billboards
(Image credit: Subway/Publicis Worldwide)

What do Nike, Apple and Starbucks have in common? They all removed the text from their logos in recent times, with McDonald's going one step further with its recent advertising campaigns by removing words, logo, pictures and its brandname across various designs. And Subway has now decided to follow in its foot(long) steps by removing all trace of branding for a new billboard campaign in Australia. See it above.

Featuring only a close-up picture of the 'iconic' sandwich, the campaign exudes confidence that consumers will recognise the Subway brand without any signposting beyond the actual product itself. Bold, indeed, but is it a risky move? (Check out our roundup of billboard adverts for more advertising on a giant scale.)

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.