What does the new Sora AI mean for VFX artists?

AI video generator
(Image credit: Getty Images)

OpenAI recently announced Sora, an AI model that generates sophisticated video content from a simple text prompt. While the AI's content is undoubtedly impressive, artists in the VFX community have shared their concerns over the model's capabilities, with fears that it could threaten creative careers. 

While AI art generators have already proved controversial in the creative community, the possibilities of advanced AI video content open up new concerns. While some fear that it may jeopardise the careers of VFX artists, others are keen to embrace the new model and integrate the technology into their practice. 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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