Sky trims film titles in clever ad campaign

Kill Bill Sky poster written as Ill Bill

In days gone by, if you missed the start of a film on TV then that was it, you just had to sit through the rest and figure it out as you went along. It was a confusing way to watch films, and could often change the meaning of the story. To highlight the importance of catching films from the beginning, Sky has launched a new set of typography-based ads, in a campaign called 'Miss the Start. Miss the Story’.

Created for Sky by Serviceplan Campaign X to promote how users can now restart films on linear TV with Sky, these clever poster designs target the German market, where viewers still predominantly watch films when they're on, as opposed to through On Demand services.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.

Latest in Graphic Design
Monotype quiz
What's your type? Take this font quiz to find your soulmate
I Saw the TV Glow poster
I Saw the TV Glow poster is a stylish twist on classic horror
Animal Farm book cover by Karolis Strautniekas
Animal Farm book cover has a creepy hidden detail
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Between the Lines
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting
3D World 310
Download files for 3D World 310
Latest in News
A screenshot from a Unity sizzle reel
Unity 6 goes all-in on AI for future updates
AI-generated image from Ark: Aquatica trailer
Terrible AI-generated Ark: Aquatica trailer leaves gamers bewildered
Best Buy Tech Fest Sale
Forget Amazon's Spring Sale, Best Buy's Tech Fest has amazing prices on tablets and phones
Jaguar logo
Rebrand vs refresh: Why brands should hold fire on launching a whole new identity
Hitachi rebrand
Hitachi means business with bold new visual identity
A billboard advert at GDC 2025 for Revenge of Savage Planet
Savage GDC 2025 billboard ad is revenge for Google Stadia layoffs