Skittles gets nonsensical in Gen Z flavoured brand refresh

Skittles rebrand
(Image credit: Skittles)

Skittles has embraced the nonsensical in a delightfully colourful brand revamp. The new look is bigger and brighter than ever, bringing the iconic taste of the rainbow into an exciting new era. Creating a refreshed foundation for immersive storytelling, the new look encapsulates Skittles' playful brand with flying colours. 

The best logos are an embodiment of the brand, and Skittles' new identity is no different, brimming with personality and vivid visuals. Encapsulating the brand's creative spirit, the fresh packaging and dynamic design are paired with a welcome dose of silliness, effortlessly blending Gen Z absurdity with a legacy of quirky design. 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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