This new iPhone VFX app is already blowing minds

It looks like CGI filmmaking is about to get a whole lot more accessible. Simulon, an iOS app currently in invite-only beta, aims to offer studio-quality VFX and AR capabilities to iPhone users, allowing digital objects to be placed in the real world live with no need for a complex set-up.

Few details have been released, but Simulon's founder Divesh Naidoo has begun sharing initial tests online. Many observers are stunned that the videos were created using one of the best camera phones rather than a studio setup or even a laptop.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.