It's no secret that Supreme loves to be bold with its unconventional designs and seemingly random collaborations, but its 2021 Fall/Winter lookbook has revealed a crossover that no one expected; the Shrek franchise. You may be familiar with the meme status that both the Supreme brand and the Shrek movies hold, so it's perhaps not surprising that the two have got together for a range of beanies, skateboards and T-Shirts. But the collab has still managed to baffle the internet.
The first Shrek movie celebrated its 20th birthday earlier this year after accumulating a large cult-following and eccentric internet fandom. This isn't Supreme's first rendezvous with viral trends but it might be their most bizarre yet. (Looking for logo inspiration? Check out the best logos of all time.)
Some of Supreme's earlier collabs (Image credit: Future Owns/Supreme)
The release of the Shrek/Supreme collaboration (or as we're calling it, Shrekpreme – you're welcome) has caused a stir online with the internet taking to Twitter to voice its opinion on the unusual merge of the brands. While some users thought the range was a joke, others hailed it as 'the peak of fashion' - it's evident there has been a mixed bag of emotions about it.
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One Redditor was quick to notice that the Shrek/Supreme design was eerily similar to the Shrek and Dime collaboration that was released back in 2019. However, another Twitter user argued that Supreme has used the font design from the first movie whereas Dime used the font design from the second – who knew Shrek had so many fonts?
With the brand previously collaborating with the likes of Kermit the Frog, Oreo and Cash Cannon (see these above), it's starting to feel like Supreme's peculiar meme-streak will continue for a while. It only takes a quick Google search to see Supreme's instantly recognisable logo splattered across a bizarre range of products from bricks to garden tools - so its Shrek range should come as no surprise to fans.
While we aren't sure about Supreme's garish rebrand for this collaboration, we can enjoy the irony in our favourite mud-loving ogre becoming a high-fashion icon. But if if you thought this collaboration was weird then make sure to check out the Fortnite and Ferrari collab that divided the internet.
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Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.
