Sega's NFT bombshell provokes fury from fans

Sega
(Image credit: Sega via @franciscoluis04)

Since NFTs exploded onto the digital art scene, they've been the source of considerable division due in part to their impact on the climate. And the most recent storm is directed towards Sega, which has announced its intention to start producing NFTs in the summer of 2021. 

Sega delivered the information to the world via the below tweet, and it's safe to say it did not go down well with fans. Citing the video game company's history of environmental messaging (especially in Sonic the Hedgehog), tweets began to flood in accusing Sega of hypocrisy and begging it to reconsider. Unsure what it is we're even talking about? See our guide to NFTs, which explains all.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.