Why Sega's Japanese logo is confusing fans

Japanese Sega logo
(Image credit: Yuichiro Kitao)

Twitter was buzzing with theories over the weekend after Japanese developer, Yuichiro Kitao, pointed out that video games company Sega uses a different version of its famous text-based logo in Japan. And what's more, it appears that nobody really knows for sure why Sega has two versions of its logo.

So how does its logo look different? Simple: the Japanese version uses a lighter blue, while the logo for other territories is darker. Cue rampant speculation as to whether this decision is motivated by colour theory.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.

Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
WWDC 2025 logo
The WWDC 2025 logo gives me hope for the future of Apple design
Bambu Lab H2D
Redditors express concern over new Bambu Lab H2D Laser 3D printer
Photo of Bill Gates
Bill Gates says only 3 jobs will be safe from AI (and it's bad news for creatives)
MacBook deals
I'd pick these 2 MacBook deals over all others today – save up to $1000
Krisp - AI accent convertor
New AI tech can change your accent (but only to North American)
Kia logo
Seriously folks, it's time to move on from the Kia logo debacle