With the Samsung Galaxy S24, AI is everything everywhere all at once

Samsung S24 Ultra
(Image credit: Samsung)

You know that feeling when you say a word so many times that it loses all meaning? That's how I'd say the world of AI feels right now. The phrase is bandied around left, right and centre to describe everything from chatbots to generative models to Photoshop tools to deepfakes. Since it's everywhere, the name 'AI' is beginning to feel as reductive as 'the internet' – and nobody's making that case more strongly than Samsung with its latest "AI phone".

The Galaxy S24, revealed yesterday, is peppered with AI features across almost every aspect of the device. From live translation to a slew of camera features, AI on the new Samsung phone means many different things. But whether the AI experience will prove more than the sum of its parts remains to be seen.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.