Fans are angry about Rihanna's makeup marketing stunt

When we heard about Rihanna's new makeup venture, we were left completely puzzled. Why on earth her Fenty Beauty makeup brand would take a risk on its fans wasting $25 on a lip gloss set that could be makeup or ketchup was mind-blowing. But then we realised the whole thing is a collaboration with MSCHF, and it all became clear(er). 

Yup, MSCHF have been at it again. For those not in the know, MSCHF is a group that specialises in absurd (and, of course, mischievous) product launches. And Fenty Beauty has collaborated with it to produce a set of lip glosses, packaged in six identical ketchup sachets, which may actually contain ketchup instead of lip gloss. Got it? Good. The campaign comes with a set of striking ad images, which may not rival our favourite print ads but are still fabulously vibrant.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.

Read more
SKIMS campaign featuring an oversized inflatable of Kim Kardashian
The disturbing fantasy of Kim Kardashian’s latest SKIMS campaign
Saucy by KFC
Is KFC's Saucy new brand genius or desperation?
Cheetos font
Design disaster or stroke of genius? The new Cheetos font is turning heads
The logos of Apple, Spotify, Bumble and Coca-Cola
These 4 big brands lost the plot in 2024
Meghan Markle As Ever
Everyone loves to hate Meghan Markle's branding – but her approach is better than you think
Apple billboard showing a Genmoji of a hot dog with a briefcase
Is Apple really losing its advertising touch?
Latest in Advertising
Vinterior ad mocking Ikea
Provocative billboard ads give Ikea a taste of its own medicine
VW advert from the 1960s a VW car and a spaceship
The best adverts of the 1960s
Pepsi/Coca-Cola
Pepsi's Coca-Cola trolling ad isn't as clever as it looks
A screenshot from an Apple Super Bowl 2024 advert
These are the weirdest, cringiest and funniest 2024 Super Bowl ads
An image of a man in a crowd from the Squarespace Super Bowl ad
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Selection of 1940s ads
The best adverts of the 1940s, as picked by experts
Latest in News
GIMP logo on a gradient background
After 20 years, GIMP could finally be the free Photoshop alternative I hoped for
MacBook deals
Save $600 on a MacBook Pro with my pick of the best 3 Mac deals right now
Yahoo billboard
Yahoo's tsunami billboard is all kinds of horrifying
A screenshot from a video presenting Mythica Open Source Library
Mythica's open-source platform allows anyone to use these two studios' assets for game development
Images from the making of Ubisoft Brazil Assassin's Creed Shadows advert
This hilarious Assassin’s Creed Shadows ad is giving me Power Rangers vibes
A screenshot from a Unity sizzle reel
Unity 6 goes all-in on AI for future updates - and extends platform support