Fans are angry about Rihanna's makeup marketing stunt

When we heard about Rihanna's new makeup venture, we were left completely puzzled. Why on earth her Fenty Beauty makeup brand would take a risk on its fans wasting $25 on a lip gloss set that could be makeup or ketchup was mind-blowing. But then we realised the whole thing is a collaboration with MSCHF, and it all became clear(er). 

Yup, MSCHF have been at it again. For those not in the know, MSCHF is a group that specialises in absurd (and, of course, mischievous) product launches. And Fenty Beauty has collaborated with it to produce a set of lip glosses, packaged in six identical ketchup sachets, which may actually contain ketchup instead of lip gloss. Got it? Good. The campaign comes with a set of striking ad images, which may not rival our favourite print ads but are still fabulously vibrant.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.