Cinema 4D developer acquires new rendering technologies to help fully facilitate the productivity of creative professionals.
Ask any digital artist about 3D art, and many of them will attest to the rendering process being one of the most time-consuming parts of a 3D pipeline. So news of Cinema 4D developer Maxon recently acquiring Redshift rendering technologies will no doubt be well received within the 3D community.
Already available as a third-party plugin for Cinema 4D, Redshift is a powerful and flexible GPU-accelerated renderer, now built into Maxon's 3D software. Tailored to support both creative individuals and studios, Redshift comes complete with an extensive toolset that aims to simplify the rendering process and therefore tackle complex 3D projects with more speed and efficiency than other rendering solutions.
“Rendering can be the most time-consuming and demanding aspect of 3D content creation,” said David McGavran, CEO of Maxon. “Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our portfolio.”
Cinema 4D is already known as one of the best 3D modelling softwares around, and with this latest Redshift addition built into its toolset, that's a title it looks set to hold on to. The powerful combination of Cinema 4D and Redshift has already been winning over designers and production companies, including Matt Silverman, executive creative director at Swordfish: "With Redshift’s robust feature set, ease of use, and amazing rendering speed and quality, Cinema 4D with Redshift have become our CG toolset of choice for almost every project.”
Here are just a few reasons why leading studios are loving the new Cinema 4D/Redshift partnership:
Ease of use: In the complex world of 3D content creation, Cinema 4D is widely recognised as the easiest of the 3D packages to pick up and learn. Compared to other renderers, Redshift is easy to use, making rendering easier, faster, and more efficient. The combination of Cinema 4D and Redshift will bring an unprecedented accessibility and efficiency to 3D production.
Stability: Both Cinema 4D and Redshift are recognised for their stability and production reliability. In the deadline- and budget-constrained post-production world, stability and performance are an essential component.
Speed: Redshift is a high-performance production-quality renderer that supports biased rendering techniques for incredibly fast, noise-free renders. Cinema 4D is known for its inspiring and efficient workflow. Designers have discovered using the two products together saves time and money and unleashes artists’ creative potential.
Photo-realistic results: Redshift is not just fast, it also provides useful features for remarkably photo-realistic imagery. The results are comparable to those rendered by unbiased rendering engines.
Interactivity: Redshift’s RenderView Interactive Preview Region (IPR) allows you to adjust the settings as you work on the scenes with no downtime. RenderView reflects changes to a scene in close to real-time.
Integration: Redshift comes with a full suite of powerful features that already integrate extremely well with Cinema 4D.
For more information on the acquisition and how it will affect existing Redshift and Cinema 4D users, visit the Maxon website.
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Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.
