Renault has a new logo (but no one seems to have noticed)

Renault logo
(Image credit: Renault)

Most brands introduce their new logos with a flurry of press, a fanfare or (at the very least) a tweet. But Renault recently sneaked out a brand-new design (above) for its iconic Rhombus, and it's gone largely unnoticed. 

In fact, the car brand first previewed its updated retro-style logo in January, in a blink-and-you'll-miss-it concept ad for the upcoming Renault 5 EV. It has just been spotted again in an advertising campaign set to hit screens soon – this time for the Zoé E-Tech. But the retro-inspired, simpler design has been barely commented on by Renault itself. An unusual strategy, not often used by brands with the best logos

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.