Ralph Lauren's new Fortnite logo is pretty bizarre

The trend for brand mashups isn't going away, but collaborations are having to try ever harder to get noticed. Ralph Lauren is the latest big brand to enter the online video game Fortnite, and the hookup will exist both in the game and in the real world.

On the digital side, Ralph Lauren has designed in-game outfits that’ll be available in the Fortnite item shop. But then there's the real-world side of the 'phygital' mashup, which sees Ralph Lauren give a bizarre twist to its classic polo horse logo. We won't be rushing to make a new phygital space in our best logos roundup.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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