PlayStation is no stranger to ingenious marketing. I recently wrote about the stunning Live from PS5 campaign that has taken the gaming world by storm, which has seen a multitude of giant props and art installations from the world of PlayStation popping up all over the globe – from a giant console in Dubai to a 10-foot axe lodged into the streets of London. And the recent release of the HBO adaption of The Last of Us has just inspired yet another epic stunt.
Today, I got an exclusive look at the latest pop-up, in which a poor gamer succumbed to the dreaded cordyceps infection just as they were playing The Last of Us. (Terrible luck – I hope they at least got a decent PS5 deal).
The event design was spot on (Image credit: Abi Le Guilcher)
Located in Shoreditch, London, the pop-up takes place in the ruined remains of the gamer's bedroom. The room is littered with fungal growths, wrecked TVs – and even an overgrown PS5 console (although the console still seems to be working so it must be miraculously apocalypse proof).
Moss hangs from the ceiling and the distant cries of a clicker echo in the background, adding to the intense atmosphere. The design is incredibly detailed, with snaking tendrils of fungus that pulsate steadily and streams of smoke spitting out from the dilapidated ruins. It's pretty gross to look at, but you can't deny just how cool the whole set up is. See the pictures below.
Today is the last day you'll be able to visit the #LivefromPS5 Last of Us pop up by @PlayStationUK in London🧟♂️🍄 Have you managed to visit the poor infected gamer yet? #TheLastofUs #PlayStation #PS5 pic.twitter.com/VW8RHdU6aqMarch 21, 2023
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(Image credit: Abi Le Guilcher)
(Image credit: Abi Le Guilcher)
PlayStation announced the event in the below tweet, which urges passers-by to be cautious around the quarantine zone and to beware of the gamer, as well as giving details of where and when you can catch the pop-up.
🧵Authorities are urging caution if you spot the quarantine zone in BOXPARK Shoreditch and to retain a safe distance from the gamer.FEDRA-approved viewings are available starting today (from 5pm) until Tuesday March 21. Visit time between 1100hrs - 1900hrs daily. #LiveFromPS5 pic.twitter.com/sFfWycoe6AMarch 17, 2023
In my last article, I mentioned that I wanted to see a giant DualSense Edge controller as one of the next statues. I still hope that will happen, but I'm not complaining about getting to hang out with a clicker for the afternoon (and, of course, I dressed up for the occasion – though this is optional).
(Image credit: Abi Le Guilcher)
The pop up is located at BOXPARK in Shoreditch, London, and will be open to the public to visit until March 21, open from 11am-7pm.
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Abi Le Guilcher is Creative Bloq’s Ecommerce Writer. With a Bachelor of Arts in Creative Design for Game and Film, Abi enjoys almost anything creative and will either be found crafting or gaming in her spare time. Her previous experience as a retail assistant at CeX means she has a wide range of knowledge in both technology and media and loves to keep up to date with the latest tech. Abi is an avid cosplayer and has most recently worked with PlayStation and Santa Monica Studio on a promotional campaign for the release of God of War Ragnarök.
