Loewe's real-world pixelated fashion is breaking my brain

Loewe pixel fashion
(Image credit: Loewe)

In-real-life to digital crossovers are a big thing right now. We've seen a lot of fashion brands 'enter the metaverse' with virtual collections. But The Spanish fashion house Loewe has turned things full circle with an in-real-life fashion collection inspired by pixel art – and people are confused. 

What? How? Can this be real? are the typical responses on TikTok and Twitter to Loewe's runway show for the launch of its SS23 collection. The event featured IRL clothes that looked straight out of Minecraft, but, yes, they are actually real clothes (if you're more interested in the virtual world, see our guide, what is the metaverse?).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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