Pantone's new colour chart has a seriously surprising purpose

Pantone
(Image credit: Pantone)

We know Pantone has a penchant for collaborating on moments of cultural significance, but its most recent partnership is for a slightly different cause. Yup, Pantone has joined forces with water brand Highland Spring in a campaign to get the world drinking more, you've guessed it, water. 

Under the guidance of a top nutritionist, Pantone and Highland Spring have created the Pee Healthy Guide – a colour chart that helps you to chart your hydration levels. Though the concept totally works, this is pretty wee-ird, right? And you probably don't need to know much about colour theory to guess the hues involved.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.