Genius optical illusion newspaper ad wows the internet

While it's often said that print is on the decline, we still see plenty of design genius of a more analogue nature. Here's an example that's been doing the rounds on Reddit for a while, and is once again blowing minds. It's an ad and an optical illusion in one – what's not to like?

What at first glance looks like your average page of newspaper ads actually contains a 3D kitchen hidden among the monochrome. The clever design was created for Centro Corona by Felipe Salazar, a Colombian designer, and it's so brilliant, we'd better start making a kitchen-shaped space in our roundup of the best print ads of all time. 

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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