Volvo's minimal new logo falls flat (literally)

A comparison between two Volvo logos.
(Image credit: Volvo/Future)

Time and time again we see companies swapping out their well established logo for a newer design that doesn't always hit the mark. Unfortunately for Volvo, its time has come around and the internet aren't loving its new flat design logo. 

The Swedish car manufacturer has sported a number of logos since its opening in 1927, getting simpler and simpler as time has gone on. It was only in 2020 that we saw Volvo scrap its famous circle/arrow combination for a simple text-based logo of the word 'Volvo'. That didn't last for long though, with eagle-eyed Facebook users, spotting that the car brand changed its profile picture to a new logo featuring that iconic circle and arrow design. (Can it retain its place in our pick of the best car logos?)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.

Read more
New Mazda logo
Mazda's new logo is a masterclass in unfussy design
2024 logos
The best (and worst) logos of 2024
Jaguar logo
Leaked letter suggests Jaguar's designers weren't happy with rebrand
Capital One logo design
Capital One’s controversial new logo faces out of this world design comparisons
four different logos for Discord, Sun Day Red, Slipknot
Our most read logo and rebrand stories of 2024
Ford logo in two versions
The Ford logo is suddenly causing major confusion online
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Democratic Party donkey logo
People are bashing the Democrat's new logo, but a rebrand was necessary
Mark looks at a crystal cube from Lumon in Severance
5 perfect Severance prop designs that shaped Apple TV's best series
Audi EV billboard adverts
Ingenious Audi billboards soar above the chaos in EV branding
Chupa Chups logo
The Chupa Chups logo was created by an art legend in just one hour
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.
The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued