Toyota boldly drops wordmark in simplified new logo

Toyota new logo
(Image credit: Toyota)

Toyota has unveiled a new logo in its first redesign since 2009. Not only has the brand ditched the famous red in favour of a monochrome colour palette, it has also taken the bold step of removing its wordmark altogether – an indication of a level of brand confidence seen by the likes of Apple and Nike (read more about those in our best logos list). 

According to Dan Beckett, head of art at The&Partnership, which masterminded the redesign, the new look is focused on "bringing the brand identity up to date, but preparing it for years to come". Along with the new logo comes a bespoke typography: Toyota Type, to be used across the brand. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.