New Super Bowl LV logo leaked, and it's not good

super bowl logos
(Image credit: Sports Logos.net)

The Super Bowl is a big deal for lots of reasons, so you'd be forgiven for thinking that there'd be a huge budget to create an incredible brand identity. Not so, it seems. The latest logo for next year's Super Bowl LV in Tampa, Florida has just been leaked, and as logos go, it's pretty underwhelming (and that's us being nice). 

The new Super Bowl 2021 logo (above) looks almost exactly like the logo for this year (below). Neither is very exciting. And as Brits who haven't grown up watching the games, we have to admit that it took us a while to decipher it, and figure out that it says LV, not LIV (which is this year's Super Bowl). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. 

Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Audi EV billboard adverts
Ingenious Audi billboards soar above the chaos in EV branding
Chupa Chups logo
The Chupa Chups logo was created by an art legend in just one hour
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.
The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Pokemon loaded dice
Google AI gets Pokémon facts wrong, gamers are infuriated – and it points to a dangerous problem