That new Asus logo looks strangely familiar

Asus this week revealed two super-thin new laptops, which many are seeing as direct competitors to the MacBook Air. The 15 and 13-inch Zenbook models are ultra-light and portable, and feature OLED displays. Oh, and a weirdly familiar new logo.

That's right, it seems Asus has used the advent of the two laptops to quietly unveil a brand new logo – and while hardly one of the best logos of all time, it's certainly an improvement on the company's previous boring old wordmark. But as many have pointed out, it also looks rather like the Starfleet Insignia from Star Trek.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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