Unlucky similarity turns new Aston Villa logo into a meme fest

Ah, sports team logo updates. They can cause more debate, controversy and ridicule than a team's performance on the pitch. Football clubs have learned the hard way that imposing a new design without consulting fans can be major own-goal, but a more democratic approach isn't guaranteed to result in a win either.

The new Aston Villa logo is the result of a vote among members of the club. And the choice has sparked one of the fastest international meme fests we've seen – all thanks to the design's resemblance to the badge of another Premier League club (if you're looking for new tools to make your own logo designs – or just to design the memes – see our pick of the best graphic design software.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
Logos of Arsenal, Crystal Palace and Newcastle United on a blue gradient background
The best UK football logos of all time
Liverpool FC logo on a textured red shiny background
Liverpool FC debuts slick new look inspired by iconic mascot
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
Oatly
The best rebrands of the 2010s, chosen by experts
Five of the best logos of the 2010s
The best logos of the 2010s
Capital One logo design
Capital One’s controversial new logo faces out of this world design comparisons
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
GIMP logo on a gradient background
After 20 years, GIMP could finally be the free Photoshop alternative I hoped for
MacBook deals
Save $600 on a MacBook Pro with my pick of the best 3 Mac deals right now
Yahoo billboard
Yahoo's tsunami billboard is all kinds of horrifying
A screenshot from a video presenting Mythica Open Source Library
Mythica's open-source platform allows anyone to use these two studios' assets for game development
Images from the making of Ubisoft Brazil Assassin's Creed Shadows advert
This hilarious Assassin’s Creed Shadows ad is giving me Power Rangers vibes
A screenshot from a Unity sizzle reel
Unity 6 goes all-in on AI for future updates - and extends platform support