Nas and Pantone partner to create new Ultra Black colour

Pantone Ultra Black
(Image credit: Pantone/Nas)

Pantone is known for basing new colours around cultural events – it even releases a colour of the year. So it should come as no surprise that the colour expert has been inspired to take action in response to the recent and continued outpouring against racial injustice. Enter: Ultra Black, created in collaboration with hip hop legend Nas, and inspired by his single of the same name. 

According to a press release, while black is often associated with "feelings of darkness", Ultra Black is an electrifying, unifying force representing the colour's "richness, complexity, and profound beauty". Created in support of African-American communities, Ultra Black is "unapologetically Pro-Black, and thus pro-humanity". 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.