The Motley Fool's new logo is a fun-free zone

Financial advice might not sound like the most fun industry in the world, but one investing platform is known for its tongue-in-cheek approach. The Motley Fool has revealed a new identity, though – and it does away with probably the one thing we all need right now: a smile. 

Gone is the original logo, featuring a cheeky court jester in profile. Instead, the brand name has been made much larger, with a small jester's hat sitting atop it. The original was certainly unmistakable (one of the main rules of our logo design guide) – particularly in the financial sector, but this new design seems to have lost its sense of fun.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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