The 3 most surprising logo secrets of 2022

We often take the logos we see everyday for granted, associating a certain shape with a well-known brand without considering the reasons behind the design. But many of the most famous logos have more to them than meets the eye, and the design secrets are still capturing attention on the internet – even if the branding has been around for what feels like forever. 

This year threw out many logo secrets, from hidden elements to fascinating back stories. But we think these three examples are the most surprising. Whether this is new information or not, these logos deserve a moment to shine for their standout design, so good they deserve a spot in our best logos list. So, prepare to be shocked and awed as we sum up the three most surprising logo secrets of 2022.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.