Microsoft reveals new Windows logo (and no one notices)

(Image credit: Microsoft)

Microsoft has revealed a new Windows logo and a total redesign across a huge 100 of its app icons. But the main thing that stands out about the entire project is how little the new Windows logo stands out. You'd think a brand new Windows logo would be big news in the tech/branding world (and might even be a contender for our best logos post), but the new design is just quietly slotted in there amongst the other icons. 

The new Windows logo actually typifies the overall design strategy – so could have been made into the poster child for the redesign. Colour gradients have replaced the flat blue/white, and softer, rounded edges have taken over the traditional squares that previously made up the window. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.