New McDonald's spin-off restaurant branding is out of this world

McDonald's logo
(Image credit: Tony Baggett via Getty Images)

McDonald's has been sneakily building a brand new spin-off restaurant with an out-of-this-world theme. The new establishment named 'CosMc's', has appeared in Bolingbrook, Illinois and until now has been kept under wraps – but recent images of the new building have garnered a mixed response online.

As of now, it's unclear how CosMc's will compare to McDonald's existing chains but from the theming alone, it looks like we're in for a blast from the past. This new design is certainly a change from what we've seen before, but McDonald's iconic golden arches still remain one of the best logos of all time

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

Read more
McDonald's restaurant design before and after comparison showing an old McDonald's restaurant with colourful red sign and flag and a new restaurant with understated branding
McDonald's stark new restaurant designs are leaving customers baffled
Saucy by KFC
Is KFC's Saucy new brand genius or desperation?
McDonald's x Stormzy collab - renamed storefront 'Big Mike's'
McDonald's renames a single store in homage to Stormzy
Kellogg's Cornelius cockerel Corn Flakes mascot in 3D
Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new ad
Kellogg's ad
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
McDonald's billboard
From McDonald's to Kellogg's: Why are so many brands ditching their logo?
Latest in Branding
Monotype quiz
What's your type? Take this font quiz to find your soulmate
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Between the Lines
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting
Clippers logos old vs new
New LA Clippers logo is an instant classic
Reddit rebrand
'Help us clean up... that was the assignment': How we made Reddit's new identity
Rockstar energy drink
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics
Latest in News
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Dove ad
Dove's new campaign wants to break you out of the selfie cycle
Crayola crayons eight colours
Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway
Jaguar Type 00 in French ultramarine at Paris Fashion Week
The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
A close up photo of the new ASUS ProArt 8K monitor.
ASUS just revealed the first-ever 8K Mini LED monitor (but I think you should buy this 4K one instead)