This McDonald’s billboard stinks (for all the right reasons)

McDonald's Nederland Smells Like McDonald's campaign
(Image credit: McDonald's Nederland)

McDonald's is known for its iconic marketing and the fast food chain's latest campaign is certainly nothing to turn your nose up at. Taking over the Netherlands, McDonald's has recently released a host of oddly minimalist billboards with a delightfully strange twist. Instead of a visual feast for the eyes, these billboards take a more olfactory approach. That's right, they're scented. 

Whether the concept intrigues or slightly disturbs you (for which I'm the latter) it's certainly one of the most unique examples of billboard advertising I've seen in some time. It proves just how iconic McDonald's branding truly is when an iconic campaign can be carried on scent alone. 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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