We're totally in love with this McDonald's packaging concept

McDonald's concept packaging
(Image credit: Regina Lim)

McDonald's is known for its bold, playful and often illustration-led packaging design. But what if it was even more, well, bold, playful and ilustration-led? A stunning graphic design project imagines a more sustainable future for the Happy Meal, and we wish it was real.

Regina Lim's 'Magical Forest' project is a beautifully cohesive series of designs that incorporates storytelling, illustration and even AR and origami to create a much more playful set of packaging. (Check out our best Illustrator tutorials if you're inspired to create your own packaging design.)

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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