McDonald's brings back its eyebrow raising ad for Christmas

McDonald's Christmas ad
(Image credit: McDonald's)

McDonald's unveiled a brilliant ad directed by Edgar Wright earlier this year, managing to get the message across without even mentioning the name of the brand – or showing the logo. All it took was a series of repeatedly raised eyebrows to evoke the golden arches. The ad was such a hit that it's little wonder McDonald's has brought it back for Christmas.

The ad sees people departing various Christmas obligations early – from dull office parties to the annual nativity – to rush out for a McDonald's. And even if it might have one of the best logos of all time, McDonald's doesn't even need to show it – by now, we know what those raised eyebrows mean.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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