Marvel's new sign language poster is almost perfect – apart from one tiny 'typo'

Marvel 'Echo' poster design
(Image credit: Marvel)

I'll admit that in the past I've been a little harsh about Marvel's movie posters but the most recent design to emerge from the MCU might have slightly swayed my opinion. To promote its new Disney+ series, Marvel has produced an ingenious poster design, using sign language to spell out the series title, Echo. 

Not only is the poster a positive step for inclusivity but the design is both elegant and striking, creating a unique balance of functionality and style. However, while this might seem like a definitive sign that movie poster design is on the up, ASL (American Sign Language) signers have pointed out that the design might not be as praiseworthy as it appears.

@veepats

♬ original sound - Vera Goudie

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).