This playful cat food packaging is the cutest thing you'll see today

Maowoo cat food packaging
(Image credit: DXD/Maowoo)

Cat food brand Maowoo has teamed up with design agency DXD to create a fresh brand identity that playfully nods to its feline consumers. The bold design challenges the existing market, adopting a bold cat-themed logo in place of the usual moggie mascot formula, and creating a brand identity that is both stylish and contemporary in equal measure. 

The branding, which aims to capture a younger audience, is designed to integrate into the modern home as a piece that can be displayed proudly, rather than stowed away out of sight. (If you're after more branding inspiration, check out our collection of standout packaging designs). 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).