Viral TikTok video exposes the fruity side of Haribo's Maoam packaging design

Ready to have your childhood ruined? A viral video currently doing the rounds on TikTok has drawn attention to the seemingly X-rated packaging design for Haribo's Maoam sweets. And, well, yes. We can certainly see it.

Viewed over three million times, the clip (below) simply asks 'Why have we never realised what Maoams are actually doing?', while displaying six different illustrated wrapper designs – all of which depict fruit-based characters in some rather, er, compromising positions. It seems Haribo's character design is fruity in more ways than one.

@mitchxllt

You Learn something new everyday ‼️ ##TechTokTips ##fyp ##AirPodsJUMP ##LiftLockPop ##fypシ ##fy ##viral ##foryoupage ##trending ##funny

♬ original sound - Mendel & Judah Abehsera

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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