Magic: The Gathering's AI art controversy is a huge disappointment for creatives

Wizards of the coast AI art
(Image credit: Wizards of the Coast)

Games publisher Wizards of the Coast has recently come under fire for using AI art after firmly stating that it would not be using artificially generated content. After fans noticed a promotional post that appeared to use AI art, the company was forced to admit to using "some AI components" in its new Magic: The Gathering marketing campaign.

While AI art generators are now a widespread tool, artist Dave Rapoza recently chose to cut ties with the company, highlighting its contradictory ways. With a slew of recent staff layoffs causing further contention, it seems that many fans were left disappointed by the company's apparent double standards. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

Read more
Activision Guitar Hero Mobile
It’s official, Activision has sold its soul to the AI overlords
An alleged AI-generated image in Call of Duty Black Ops 6
"There’s a fine line between utility and laziness”: fans clap back at Call of Duty's AI confession
Anthropologie bag design
“They owe us an anthro-apology”: Anthropologie hit with AI allegations over 'uncanny' artwork
Fantastic Four poster
The Fantastic Four controversy shows AI has ruined poster design
An image of a chef looking in a fridge that may be AI generated
Netflix gets roasted over dodgy AI art (again)
Fantastic Four poster
Your thoughts on the Fantastic 4 AI poster allegations
Latest in AI Art
A man editing music at a computer using Project Music GenAI Control
Adobe's wild new AI tool is being called 'Photoshop for audio'
Willy's Chocolate Experience
This disastrous Wonka event is the worst case of AI art catfishing I've seen
Tyler Perry
Tyler Perry calls for AI regulation (despite using it for upcoming movies)
An AI image generated in Stable Diffusion 3
People are already saying Stable Diffusion 3 trounces Midjourney and DALL-E
An AI image of a robot hand reaching to touch a human hand
AI's here and we’re already terribly bored
A screenshot of Google Gemini
Google Gemini's diversity debacle is the weirdest AI incident yet
Latest in News
Sonic Adventure Redux
I'm not saying this Sonic Adventure Unreal Engine 5 remake is the best thing I've ever seen, but I'm not not saying it either
Screenshot from InZOI video game
Nvidia's AI characters are about to transform how we see video games
An image from Half-life 2 RTX demo
Nvidia to show off powerful video game remix capabilities in Half-life 2 RTX demo
iOS 19 concept
Apple's dramatic iPhone homescreen redesign is long overdue
iPhone 13 Pro
Apple tells iPhone users to urgently update iOS – your phone is vulnerable to attack
Trump stood in front of a red Tesla next to Elon Musk
Trump and Elon’s White House ad proves Tesla is getting desperate