Can famous logos still work in a totally different colour?

We see iconic logos every day, and the most famous examples are etched onto our memory. From the yellow McDonald's arches to the red Netflix wordmark, many brands are synonymous with a particular colour. But if that colour were to change, would our perception of the brand change with it?

A new study has revealed just how important colour is to some of the UK’s leading brand logos, and the results are surprising. Indeed, it seems even a simple change of hue could be enough to yank a design from our best logos roundup.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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