We're loving this literal logo project

A mix of literal logos
(Image credit: Samir Chajia/Starbucks/YouTube/Premier League/National Geographic/Fifa)

When designing a logo, you have a whole bunch of creative decisions to make. Do you use a strong image to represent exactly what the brand does, or do you go more conceptual with a carefully curated squiggle (not that you'd ever admit that's what it is)? It all depends on what you want the consumer to see, and the brief, of course, which will inform your decisions.

One graphic designer has played with those decisions with a recent project, where they've replaced brand names with the literal meaning of their logo images. Seeing some of the biggest brand logos this way isn't only good fun, it offers a new perspective on the image and message they've chosen to project with their branding – and is surprisingly thought provoking. You can see them below. Want to have a go? Download Illustrator and get designing.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.