Why we're loving the bold new Lexus logo design

The lexus logo has been replaced with the word Lexus on the back of vehicles
(Image credit: Lexus)

Every big brand we see today, from Apple to Google, has gone through some alterations over time. And Lexus is no different with its vehicles sporting a handful of different logo designs over its lifetime. But its latest logo update is a little different to the ones that came before. 

Lexus has announced that all its future models and even some of the models in production right now will now sport simple lettering that reads 'Lexus' on the back of its vehicles instead of its famous logo. The new wordmark design is supposedly set to signify changes coming to the company in the near future. Hoping to design your own logo? Make sure you check out our roundup of the best free logo makers.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.

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