Why Lensa's viral AI Magic Avatar tool is infuriating artists

Lensa
(Image credit: Prisma)

It's been quite the year for AI art, with tools like DALL-E 2 and Stable Diffusion grabbing headlines thanks to their scarily impressive text-to-image capabilities. But while often impressive, AI art is also a little murky when it comes to ethics – and the latest viral app is proving the most controversial yet.

Lensa has been topping app store charts for the last few days, with its 'Magic Avatar' feature creating painterly AI selfies that your social media feed is probably awash with right now. But many are concerned that the tech, based on Stable Diffusion, is co-opting artists' work. (New to AI art? Check out out guide on how to use DALL-E 2.) 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.