Lego x Levi's collab is truly bizarre

Lego is in the mood to collaborate this year, with mashup announcements stacking up. So far, we've seen partnerships with top-level brands including IKEA, Adidas and Nintendo, but the latest news concerns a fashion-based collab with denim royalty, Levi's. Not a team we ever expected to come together, that's for sure.

Tied to Lego's Dots brand, which centres around adding small Lego pieces to items of clothing to customise them (in a similar way to the best Lego art puts pieces together to create images), the range will be called Lego x Levi's. So far we've only seen a teaser of potential products, which include a denim jacket, baseball cap, bumbag (called a fanny pack if you're in the US) and beanie. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.