LEGO revives its most iconic ad – and your kids can take part

Back in 1981, the maker of everyone's favourite interlocking plastic bricks was responsible for one of the most iconic ads of all time. Now, 40 years later, Lego is bringing the campaign back for International Women's Day – and your children can be part of it.

One of the best print ads ever, the original 'What it is is beautiful' poster (below) featured a young girl holding a Lego creation, alongside some inspirational copy about the pride children take in their masterpieces. For International Women's Day 2021, Lego is calling on families to celebrate the skills and creativity of the "next generation of female leaders" by recreating the ad.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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