Brilliant Kit-Kat poster perfectly captures the last 2 years

What happens when you combine one of the most famous chocolate advertising slogans with some of the most unprecedented times in living memory? Believe it or not, a great print ad is what you get. 

An unofficial design has been doing the rounds online, and it perfectly skewers the "new normal" of Zoom call after Zoom call after Zoom call. And while we might not be working from home quite as much as we were in 2020 and 2021, we'll never forget. Indeed, it might not be real, but we'd say this is up there with the best print ads.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.

Read more
Kellogg's ad
Brilliant or baffling? Designers are torn over the new Kellogg's billboards
Absolut vodka
40 of the best print ads of all time
Cheetos font
Design disaster or stroke of genius? The new Cheetos font is turning heads
Absolut vodka
Why Absolut's 'bottle' print ad is the greatest of all time
Astronaut bursting from 3D billboard
Billboard advertising: 47 traffic-stopping examples
The best adverts
The definitive best adverts of all time list, as chosen by experts
Latest in Poster Design
I Saw the TV Glow poster
I Saw the TV Glow poster is a stylish twist on classic horror
Dune 2 poster featuring one very upset looking man and one calm looking man
Is the new Dune 2 poster supposed to look like a meme?
A detail from a print advert for Lowe Lintas & Partners showing a lift with all of the buttons pressed
This ingenious poster proves the enduring power of print ads
Twisters 1996 poster
New Twisters poster is an unwelcome spin on the original
Deadpool and Wolverine walking next to Taylor Swift
New Deadpool poster design has Taylor Swift fans in a spin
A detail from the X-Men '97 poster
"Hell, yeah," fans react to X-Men '97 poster
Latest in News
Unity Gaming Report 2025; a small tugboat sails into the sunset
GDC 2025: AI isn't the 'creative cure-all' that some hoped
Samsung Galaxy Tab S9+ deal
Samsung Galaxy tablets get huge price cut in Best Buy's Tech Fest sale – save up to $300
WWDC 2023
Apple's "ugly and embarrassing" AI debacle is causing tension in the company
Substance 3D Painter GDC 2025 reveal; a 3D model of a dragon
GDC 2025: Adobe Substance 3D Painter gets a small but important feature
Horizon's Aloy getting ready to shoot an arrow
Horizon actress “worried” for the future of gaming after Sony's AI Aloy controversy
Absolut vodka
Why Absolut's 'bottle' print ad is the greatest of all time