The new Kia logo commits the ultimate design crime

Kia logo
(Image credit: Kia)

Every designer knows the importance of brand recognition – and car logos are among the most recognisable in the world. But Google search data has revealed that one particular car manufacturer's recent rebrand perhaps isn't going down as well as it might have hoped.

Kia revealed its new logo to much fanfare last year (more on that later), doing away with its somewhat childish 3D text in favour of a flat, sawtooth design. But nearly two years later, it seems legibility is an issue – and we have the hard data to prove it. Fancy designing your own logo? Check out our iPad Black Friday deals live blog and get creating.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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