KFC reaches new heights in towering billboard ad

KFC billboard ad
(Image credit: Mother)

KFC is known for its clever branding, but its latest campaign takes thinking outside the box to a whole new level. To promote its new Tower Burger, the fast food chain has launched a series of ridiculously tall billboards to showcase the colossal height of its new towering chicken burger. 

Always a firm favourite in our list of the best billboard advertising examples, KFC has certainly delivered one of the most creative campaigns we've seen in a while. Playing with scale to purposefully break the rules, the brand expertly demonstrates how going against the grain can be a masterful advertising technique.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).