I'm shaking my head at KFC's new optical illusion billboard

Optical illusion campaign from KFC Hong Kong
(Image credit: KFC Hong Kong)

KFC Hong Kong has launched a new ad campaign that's got us shaking our heads – for good reason. The new billboard features a large-scale optical illusion that celebrates the fast food chain's new Fing Fing Cajun spiced fries in a head-turning display that's equal parts interactive as it is headache-inducing.

Launched throughout the city, the billboards invite passersby to solve the op-art by turning their heads from side to side, resulting in a downright silly interactive campaign that embraces the playful nature of its latest product. (If you're after more mind-bending op-art, check out our collection of must-see optical illusions).

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).