Is KFC's new look campaign clever or confusing?

Hugging, shaking hands and touching your face are just a few habits that are now cancelled (okay, discouraged) thanks to Covid-19. And KFC has now added finger licking to the list by wiping out its well-known tagline, 'Finger Lickin' Good', in an attempt to keep its customer base healthy and safe. 

After over 60 years of use on some of the biggest ads in the world, 'Finger Lickin' Good' is no more – temporarily at least (see here for more examples of brilliant billboard advertising). After suspending the well-known campaign at the beginning of the pandemic due to concerns over normalising images of people licking their fingers, KFC has now released a series of advertising imagery with the tagline blurred out (see below).

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.