Kanye West forces small business to redesign Ye-inspired branding

Kanye West appears on Creative Bloq more than we ever imagined he would. But as long as he dips his finger into design, we're here for it. The latest Yeezy story is right up our street, as he has reportedly started legal proceedings against a restaurant for using too much Kanye in its branding.

A small Australian burger restaurant, called College Dropout (inspired by West's first album), had Ye at its core for over a year. During that time, branding included a themed logo, menu dishes based on song names and Ye-inspired art on the walls. But West got wind of the situation and legal representatives have apparently asked the restaurant to remove all reference of Yeezy, except the name (see below). We guess the owner will need to check out our how to design a logo guide.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.