John Lewis’ new Christmas ad is a welcome break from saccharine sop

John Lewis 2023 ad featuring boy and Venus flytrap
(Image credit: John Lewis & Partners)

In the UK, the annual John Lewis Christmas ad is something of a national event. To me, it marks the start of the festive season (which seems to be earlier with each coming year) and brings the promise of wholesome, sometimes tear-jerking festive feels – but this year things are a little different. 

The retailer has just launched its annual advert, complete with a fresh tone that's a welcome change (you won't be needing the tissues for this one). Working with a brand new agency, the ad is certainly a shift from what we're used to, but I think it's about time we welcomed some diversity in Christmas messaging. (For more advertising inspiration, check out our collection of the best print adverts). 

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).