Is minimalism finally over? Wix predicts the top logo design trends for 2024

logos
(Image credit: Wix/Future)

2023 saw a range of logo trends, from wide wordmarks to flowing psychedelia to clever use of negative space, with the likes of Pepsi and Nickelodeon impressing – but what about 2024?

Web design brand Wix has predicted nine different logo trends to look out for in the year ahead, and it makes for interesting reading. Some, like minimalism, you may expect based on the trends of the last few years, but you may not have considered some of the others. (Looking for design inspiration? Check out the best logos of all time.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at DogTime.com from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.

Read more
Jaguar logo
The year in logos: 2024 was both pivotal and controversial
logo for Jolene, Hornsey Road in a hand-drawn style
Has maximalism finally had its moment? How 'understated' may be 2025's buzzword
five different logos on a pink to yellow gradient background
The best logos of the 2020s (so far)
Five of the best logos of the 2010s
The best logos of the 2010s
Kontradix - Reverse Contrast by Invasi Studio
The hottest typography trends to watch in 2025
An image displaying the font called Cheesecake by Mark Simonson, via Adobe Fonts.
I asked 5 designers for their typography trend predictions: this is what they said
Latest in Logos & Icons
Microsoft To Do
People have some Very Strong Opinions on the Microsoft To Do icons
Clippers logos old vs new
New LA Clippers logo is an instant classic
WLCO logo design
This hip neighbourhood's logo is totally loopy, but I love it
The superman logo as based on a potential design from Superman: Legacy
Possible new Superman logo divides fans
Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay
Steve Jobs and the Google logo
Apparently Steve Jobs hated the Google logo on his iPhone
Latest in News
Audi EV billboard adverts
Ingenious Audi billboards soar above the chaos in EV branding
Chupa Chups logo
The Chupa Chups logo was created by an art legend in just one hour
DC Sonic the Hedgehog comic collaboration
Sega reveals first glimpse of the Sonic DC collaboration we never knew we needed
The Dell 8K monitor on a green background, next to the text, 'Lowest price'.
The only commercially available 8K monitor is on sale with $1,771 off, and I'm intrigued
Tesla Cybertruck
Another day, another Tesla Cybertruck design fail
Pokemon loaded dice
Google AI gets Pokémon facts wrong, gamers are infuriated – and it points to a dangerous problem